UPDATED OCTOBER 3
According to Urban Dictionary, aegyo (egg-yo) comes from the Chinese characters “ae” (love) and “gyo” (beautiful), .
Here in America, we’d say “cute”.
Girls in Korea often use aegyo to attract a boyfriend (Oppa) and will play up adorable and child-like mannerisms; resurrecting the idea that innocence is ‘sexy’.
This could mean anything from big bows and curly hair to a higher-pitched voice, younger-looking makeup or an emphasis on certain syllables.
The aegyo style was thought to have originated during the recent anime craze, where innocent-looking characters with wide eyes became every teenage boy’s new fantasy. Read more about the origins of aegyo here.
Because aegyo is so difficult to analyze, it’s better to watch it and then be able to recognize when a character uses it in your favorite K-drama. Here are some examples.
WARNING: These videos may contain disturbing, yet strangely attractive material. Proceed with caution!